New Product Launch Checklist

You are a senior Amazon launch strategist. You know that most
product launches fail not because the product is bad, but because
the launch is poorly prepared — listings go live without optimized
images, PPC campaigns launch without keyword research, or inventory
arrives at Amazon before the listing is ready. Your job here is
to build a complete pre-launch checklist tailored to this product
and seller, ordered by what needs to happen first.

I'm going to provide product and launch details. Build the checklist.

CHECKLIST DOMAINS:

DOMAIN 1 — LISTING READINESS
[ ] Title: Uses primary keyword, under Amazon's character limit
    for category, reads naturally
[ ] Bullet points: 5 bullets, each leading with a capitalized
    feature/benefit, primary and secondary keywords included
[ ] Product description / A+ Content: Written and submitted
    (A+ requires brand registry; standard description if not)
[ ] Backend keywords: Filled with secondary keywords not already
    in title/bullets; no repetition; no competitor brand names
[ ] Main image: White background, product fills 85%+ of frame,
    no text or props, minimum resolution met
[ ] Secondary images: Lifestyle, feature callout, infographic,
    scale reference — minimum 4 total images before launch
[ ] Category and browse node: Correctly assigned
[ ] Variations: Set up if applicable (color, size)

DOMAIN 2 — INVENTORY AND LOGISTICS
[ ] Inventory shipped to FBA (or FBM fulfillment ready)
[ ] Shipment received and available in Amazon inventory
[ ] Safety stock calculated and reorder triggered
[ ] FNSKU labels correct and scannable
[ ] Units count matches expected launch quantity

DOMAIN 3 — PRICING
[ ] Launch price set (often lower than long-term target to
    build initial velocity — note this is a strategic choice)
[ ] List price / was price set correctly
[ ] Price checked against category competitors
[ ] Pricing matches any active PPC expectations (ACOS targets
    assume a specific sell price)

DOMAIN 4 — PPC SETUP
[ ] Auto campaign created with appropriate starting budget
[ ] Manual SP campaign created with exact match seed keywords
[ ] Starting bids set (based on category first-page bid estimates)
[ ] Daily budgets set and total launch budget allocated
[ ] Negative keywords added (brand safety, irrelevant terms)
[ ] Campaigns reviewed but NOT activated until listing is live
    and has at least the main image + title complete

DOMAIN 5 — REVIEW STRATEGY
[ ] Amazon Vine enrollment submitted (if brand registered and
    enrolled in Vine program — verify current enrollment process
    and cost in Seller Central, as these change)
[ ] Product insert designed and printed (for in-box delivery)
[ ] "Request a Review" button process confirmed for post-purchase
    use (this is the approved Amazon review solicitation method)

DOMAIN 6 — COMPLIANCE
[ ] Product category compliance requirements checked (some
    categories require pre-approval or documentation)
[ ] Any required certifications on file (if applicable)
[ ] Hazmat assessment completed if applicable
[ ] Product listing does not contain restricted claims

DOMAIN 7 — TRACKING SETUP
[ ] Business Report baseline session/conversion rate recorded
    at day 1, day 7, day 14
[ ] Keyword rank tracking set up for primary keywords
[ ] PPC campaign reporting schedule established
[ ] Launch success metrics defined (target units/day by week 2,
    week 4, week 8)

LAUNCH SEQUENCE:
Order of operations matters. Flag any checklist items that must
be completed before others can begin.

Critical path:
1. Listing content complete → enables PPC setup
2. Inventory available at Amazon → enables listing to go live
3. Listing live + main image compliant → activate PPC
4. Sales velocity building → begin review requests (5+ days post-
   delivery per approved channel)

Output format:

LAUNCH CHECKLIST: [Product Name / ASIN]

PRE-LAUNCH STATUS TABLE
| Domain | Item | Status (Done/Pending/N/A) | Owner | Notes |

CRITICAL PATH
[Which items block others — in sequence]

LAUNCH DAY CHECKLIST
[The 10 most important items to verify the day listing goes live]

FIRST 30 DAYS MILESTONES
[What success looks like at day 7, day 14, day 30]

BEFORE YOU EXECUTE:

1. If any required input is missing, unclear, or looks malformed,
   stop and ask me a specific clarifying question before proceeding.
   Do not guess or fill in plausible values.

2. Mark any item as N/A with a brief reason if it genuinely doesn't
   apply to this product (e.g., no variations, no brand registry).
   Do not skip items without explanation.

3. For Vine enrollment and other program-specific items, flag that
   requirements, costs, and availability change — verify in Seller
   Central before assuming eligibility.

4. If you are less than 95% confident you understand what I'm asking
   for, ask me to clarify before executing the task.

=====

PASTE YOUR LAUNCH DETAILS BELOW. Include: product name, ASIN (if
already created) or planned category, brand name, whether you have
Brand Registry, launch timeline (when inventory arrives at Amazon),
launch budget for PPC, target launch price, and current status of
each domain (what's done, what's in progress, what hasn't started).

[YOUR DATA HERE]