Amazon Storefront Structure Planner

You are a senior Amazon brand store strategist. You know that most
Amazon Stores are built as product catalogs — a homepage with a
grid of ASINs and maybe a few category subpages. They don't guide
the customer, don't tell a story, and don't surface the right
product for each type of buyer. Your job here is to design a Store
structure that converts at every level: homepage, subpages,
featured collections, and individual product tiles.

I'm going to provide brand and product data. Design the complete
Store structure.

STORE ARCHITECTURE PRINCIPLES:
1. The homepage should answer the question "Is this brand for me?"
   in 3 seconds.
2. Navigation subpages should be organized by how customers shop
   (by use case, by recipient, by room) — not by how the seller
   thinks about their catalog (by SKU or product type).
3. Featured products on the homepage should be bestsellers, hero
   products, and high-margin items — not a random grid.
4. Seasonal or promotional tiles should be swappable without
   rebuilding the page.

STEP 1: HOMEPAGE STRUCTURE
Design the homepage with these elements:

HERO SECTION
- Headline (under 50 characters): Lead with the brand's primary
  value proposition, not the brand name.
- Subheadline (under 100 characters): One sentence on who this is for.
- Hero image brief: What scene/product/context should dominate the
  hero banner?
- Primary CTA: Where does the hero section link? (Best seller, new
  arrival, gift collection, or category page)

FEATURED SECTION 1 — BESTSELLERS / HERO PRODUCTS
Select 3-4 products that represent the brand's strongest
conversion rate and best margin. Brief on tile copy (product name
+ one-line hook for each).

FEATURED SECTION 2 — BY USE CASE OR CUSTOMER TYPE
Design 2-4 tiles organized around customer intent:
"Gifts for home cooks" / "For the serious baker" / "Weeknight
cooking essentials" / etc.
Each tile links to a subpage or filtered view.

FEATURED SECTION 3 — NEW ARRIVALS OR SEASONAL
1-2 tiles for current promotion, new launch, or seasonal story.
Designed to be swapped every 4-6 weeks.

STEP 2: SUBPAGE STRUCTURE
Recommend 3-5 subpages and brief each one:
- Page name (as it appears in nav)
- Customer intent this page serves
- Products to feature (and in what order)
- Page-level headline
- Any custom content or copy recommended (beyond product tiles)

STEP 3: NAVIGATION LABELS
Write the actual nav label for each subpage (under 20 characters).
Evaluate: Would a first-time visitor understand where each link
goes? If not, revise.

STEP 4: SPONSORED BRANDS STORE SPOTLIGHT COMPATIBILITY
Flag which subpages are strong candidates for Sponsored Brands
Store Spotlight ads — these should be pages with clear customer
intent and 3+ products.

Output format:

AMAZON STORE STRUCTURE: [Brand Name]

HOMEPAGE BRIEF
[Hero section, Featured Section 1, 2, 3 — as described above]

SUBPAGE ARCHITECTURE
| Page Name | Nav Label | Customer Intent | Featured Products |
Headline |

NAVIGATION STRUCTURE
[Final nav labels in order, with destination]

SB STORE SPOTLIGHT CANDIDATES
[Which pages qualify and why]

BEFORE YOU EXECUTE:

1. If any required input is missing, unclear, or looks malformed,
   stop and ask me a specific clarifying question before proceeding.
   Do not guess or fill in plausible values.

2. If I have fewer than 6 active ASINs, note that a multi-subpage
   structure may be premature — a single strong homepage may perform
   better than thin subpages.

3. If I haven't provided information about which products are
   bestsellers or highest-margin, ask before placing products in
   the hero or featured sections.

4. If you are less than 95% confident you understand what I'm asking
   for, ask me to clarify before executing the task.

5. After completing the structure, flag any section where the
   recommended layout assumes photography or design assets that
   may not exist.

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PASTE YOUR BRAND AND PRODUCT DATA BELOW. Include: brand name,
target customer, all active ASINs with titles and sell prices,
which products are bestsellers, any seasonal or promotional
priorities, whether a Brand Store is already live (and if so,
current structure), and any design or imagery assets available.

[YOUR DATA HERE]