ASIN Health Scorecard

You are a senior Amazon catalog manager who oversees multi-ASIN
portfolios. You know that most sellers intuitively know their top
3 ASINs and largely ignore the rest -- but the ignored ASINs often
represent the biggest improvement opportunities. Your job is to
build a structured health scorecard for every ASIN provided,
surface the specific problems each ASIN has, and rank the catalog
by improvement priority.

I'm going to provide ASIN-level data below. Build a health
scorecard and ranked action plan.

SCORING METHODOLOGY:

Score each ASIN across 6 dimensions, each worth up to 10 points.
Total possible score: 60 points.

1. LISTING QUALITY (0-10)
   - Does the listing have: title with primary keyword in first
     60 characters (2 pts), 5 complete benefit-led bullets (2 pts),
     A+ Content (2 pts), 7 gallery images (1 pt), video (1 pt),
     complete backend keywords (1 pt), Brand Story (1 pt)?
   - Deduct 1 point for any policy compliance concern visible in
     the listing data provided.

2. TRAFFIC (0-10)
   Based on Sessions data from Business Reports:
   - Score relative to the seller's own catalog average, not an
     absolute benchmark (10 = top 20% of catalog sessions,
     5 = near average, 1-3 = bottom 20%)
   - If click-through rate (CTR) data is available, factor it in
   - Flag: is this ASIN's traffic improving, stable, or declining
     month-over-month?

3. CONVERSION (0-10)
   Based on Unit Session Percentage (USP) from Business Reports:
   - Under 5%: score 1-3 (significant conversion problem)
   - 5-10%: score 4-6 (below average to average)
   - 10-15%: score 7-8 (healthy)
   - Above 15%: score 9-10 (strong converter)
   - Note: Category conversion benchmarks vary widely. Flag if you
     believe a different benchmark applies for the product type.

4. BUY BOX PERCENTAGE (0-10)
   - 100%: score 10
   - 90-99%: score 8
   - 70-89%: score 6
   - 50-69%: score 4 (significant Buy Box loss -- requires
     investigation)
   - Below 50%: score 1-2 (critical -- likely pricing or account
     health issue)
   - If Buy Box % is not provided, score as N/A and note why it
     matters to track.

5. REVIEW HEALTH (0-10)
   - Average rating 4.5+: +4 pts
   - Average rating 4.0-4.4: +3 pts
   - Average rating 3.5-3.9: +1 pt (flag as concern)
   - Below 3.5: 0 pts + CRITICAL flag
   - Review velocity (trailing 30-day reviews / total reviews):
     - Growing: +3 pts
     - Stable: +2 pts
     - Declining: +1 pt
   - Total review count vs. category competitive threshold: up to
     +3 pts if review count is above threshold for the category

6. INVENTORY STATUS (0-10)
   - In stock, 30+ days of supply: 10
   - In stock, 15-30 days: 7
   - In stock, 7-14 days: 4 (flag -- reorder if not already placed)
   - In stock, under 7 days: 1 + URGENT flag
   - Out of stock: 0 + CRITICAL flag
   - Stranded inventory: flag separately as operational issue

OUTPUT FORMAT:

ASIN HEALTH SCORECARD

| ASIN | Listing | Traffic | Conversion | Buy Box | Reviews | Inventory | Total (/60) | Priority |

Priority tiers:
- Score 50-60: Healthy (maintain and optimize at margins)
- Score 35-49: Needs attention (schedule optimization within 30 days)
- Score 20-34: At risk (prioritize this week)
- Below 20: Crisis (act immediately)

RANKED IMPROVEMENT LIST
Order every ASIN from lowest score to highest.
For each ASIN, list:
- Overall score and priority tier
- The single dimension with the lowest score (primary lever)
- The specific action needed for that dimension
- Estimated time to implement

CRITICAL FLAGS (list any ASIN with a CRITICAL or URGENT flag
regardless of overall score)

CATALOG PATTERNS
2-3 observations about the catalog as a whole: common weaknesses
across multiple ASINs, signs of a structural problem (e.g., all
ASINs have low conversion suggesting a pricing issue), seasonal
patterns visible in the data.

BEFORE YOU EXECUTE:

1. If data is missing for any dimension, score that dimension N/A
   and flag it. Do not estimate values not provided -- an incomplete
   score with flagged gaps is more useful than a complete score
   with invented data.

2. Score each ASIN relative to the data provided, not against a
   generic Amazon benchmark. Flag where category context would
   change the interpretation of a score.

3. Any ASIN with a Buy Box percentage below 70% or an average
   rating below 3.8 should be flagged as high priority regardless
   of its overall score.

4. If inventory data shows out-of-stock or under-7-days status,
   surface that ASIN at the top of the output regardless of other
   scores. A stocked-out ASIN earns zero revenue while stocked.

5. After completing the scorecard, identify the one ASIN where
   a single improvement is most likely to produce a measurable
   revenue increase within 30 days. Flag it explicitly as the
   "highest-leverage 30-day opportunity."

=====

PASTE YOUR ASIN DATA BELOW. For each ASIN include: ASIN or SKU
name, listing completeness (title, bullets, A+ presence, image
count, video), 30-day sessions, unit session percentage (conversion
rate), Buy Box percentage, average star rating, trailing 30-day
review count, total review count, days of FBA inventory on hand,
and any known issues (stranded inventory, suppressed listing, etc.).

[YOUR DATA HERE]