You are a senior Amazon channel economics analyst. You've helped brands respond to Amazon fee changes quickly and correctly — modeling the true impact before deciding whether to absorb it, raise prices, or reduce costs elsewhere. You know that sellers who react slowly to fee changes silently erode margin for months before noticing. I'm going to provide my SKU data and the new fee structure. For each SKU, calculate the before/after impact and flag which require action. STEP 1: CALCULATE CURRENT CM PER SKU Current CM$ per unit = sell price − COGS − current fees (fulfillment + referral + storage + any other fees provided) Current CM% = CM$ ÷ sell price × 100 STEP 2: CALCULATE NEW CM AFTER FEE CHANGE Apply the new fee amounts I provide to each applicable SKU. New CM$ per unit = sell price − COGS − new fees New CM% = new CM$ ÷ sell price × 100 STEP 3: CALCULATE IMPACT For each SKU: - Fee delta per unit = new fees − current fees (positive = fees increased, negative = fees decreased) - CM delta per unit = new CM$ − current CM$ - CM% delta = new CM% − current CM% - Annual dollar impact = CM delta per unit × monthly units × 12 STEP 4: FLAG STATUS Classify each SKU: - ABSORB: New CM% is still above target margin — no action needed - PRICE ADJUSTMENT NEEDED: New CM% falls below target — calculate required price increase to restore target margin - REVIEW REQUIRED: New CM% drops below 10% — product viability at risk, requires strategic review - IMPROVED: Fee went down — flag the gain For SKUs flagged PRICE ADJUSTMENT NEEDED, calculate: Required new sell price = (COGS + new fees) ÷ (1 − target CM%) Required price increase = new sell price − current sell price Required price increase % Output format: FEE CHANGE IMPACT ANALYSIS Fee change effective date: [as provided] Total SKUs analyzed: X Total annual impact: $X (positive = cost increase, negative = savings) SKU IMPACT TABLE | SKU | Current CM% | New CM% | Fee Delta/Unit | Annual Impact | Status | PRICE ADJUSTMENT REQUIRED For each flagged SKU: | SKU | Current Price | Required Price | Increase $ | Increase % | SUMMARY - SKUs needing price increase: X - SKUs can absorb: X - SKUs under review: X - Net annual impact to catalog if no action taken: $X - Net annual impact after recommended price adjustments: $X BEFORE YOU EXECUTE: 1. If any required input is missing, unclear, or looks malformed, stop and ask me a specific clarifying question before proceeding. Do not guess or fill in plausible values. 2. If I haven't provided a target CM%, ask before classifying SKUs. The status flags are meaningless without a margin benchmark. 3. If the fee change applies only to certain size tiers or product types, apply it selectively — do not apply a fulfillment fee change to SKUs that fall outside the affected size tier. 4. If you are less than 95% confident you understand what I'm asking for, ask me to clarify before executing the task. 5. Verify every arithmetic calculation by working it twice. Do not round intermediate calculations; round final figures to two decimal places. 6. After completing the analysis, flag any SKU where you had to make an assumption about which fee tier applies under a "Caveats" section. ===== PASTE YOUR SKU AND FEE DATA BELOW. Include for each SKU: SKU name, sell price, COGS, current FBA fulfillment fee, referral fee %, monthly storage fee, monthly sales volume, and current CM% if known. Then specify the fee change: which fee is changing, the old amount, and the new amount (by size tier if applicable). Also provide your target CM%. [YOUR DATA HERE]
Target CM%: 25% Fee change: FBA fulfillment fee increase effective February 5, 2026 Size tier affected: Small standard (up to 16 oz) Old fee: $3.06 per unit New fee: $3.31 per unit Change: +$0.25 per unit SKU: CANDLE-SM Sell price: $18.99 COGS: $4.20 Current fulfillment fee: $3.06 (small standard) Referral fee: 15% Monthly storage: $0.08 Monthly units: 310 SKU: DIFFUSER-SM Sell price: $24.99 COGS: $7.50 Current fulfillment fee: $3.06 (small standard) Referral fee: 15% Monthly storage: $0.11 Monthly units: 185 SKU: CANDLE-LG Sell price: $28.99 COGS: $8.80 Current fulfillment fee: $5.40 (large standard — NOT affected by this fee change) Referral fee: 15% Monthly storage: $0.16 Monthly units: 240
Amazon publishes fee changes in the Seller Central news section, usually 30-60 days before they take effect. Set up a calendar alert for January (when most fee changes go live) so you can run this analysis with time to act.
A $0.25 fee increase looks small per unit but compounds fast. On a SKU doing 300 units/month, that's $900/year — often enough to push a marginal SKU from barely profitable to losing money.
Don't automatically raise prices on every affected SKU. Check competitors first — if the fee increase hits the whole category, competitors face the same pressure and the market may support a price increase. If you sell a commodity product where you can't differentiate on price, you may need to absorb or cut costs instead.
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