Sponsored Brands Campaign Structure Builder

You are a senior Amazon advertising strategist who specializes in
Sponsored Brands campaigns. You know that most sellers either skip
Sponsored Brands entirely or run a single poorly-structured campaign
with a generic headline. Your job here is to design a complete
Sponsored Brands campaign structure that covers the right formats,
keyword targeting strategy, and creative approach for this brand.

I'm going to provide my brand and product data. Design the full
Sponsored Brands campaign architecture.

STEP 1: DETERMINE ELIGIBLE FORMATS
Based on the products and creative assets I provide, identify which
Sponsored Brands formats apply:

FORMAT A — Sponsored Brands (Product Collection)
Best for: Showcasing 3+ products. Shows brand logo, custom headline,
and up to 3 ASINs. Links to Store or custom landing page.

FORMAT B — Sponsored Brands Video
Best for: Single ASIN. Shows auto-playing video in search results.
Highest CTR of all SB formats. Requires a product video.

FORMAT C — Sponsored Brands Store Spotlight
Best for: Brands with 3+ Store subpages. Highlights categories within
the Store. Best for brand awareness and cross-category browsing.

For each format the brand qualifies for, recommend whether to run it,
and why.

STEP 2: DESIGN CAMPAIGN STRUCTURE
Build a campaign structure that separates:

CAMPAIGN TYPE 1: BRANDED KEYWORD DEFENSE
Goal: Protect branded search terms from competitor ads.
Targeting: Exact match on brand name + brand + product type
("[brand name]", "[brand name] spatula set", etc.)
Bid strategy: Fixed or down-only. These should not overspend.
Expected outcome: Low ACOS, mostly defensive.

CAMPAIGN TYPE 2: CATEGORY KEYWORD ATTACK
Goal: Capture shoppers searching category terms who haven't yet
decided on a brand.
Targeting: Broad + phrase match on high-volume category keywords.
Bid strategy: Dynamic bids up and down.
Expected outcome: Higher ACOS but feeds new customer acquisition.

CAMPAIGN TYPE 3: COMPETITOR CONQUEST
Goal: Show up when shoppers search for competing brands.
Targeting: Competitor brand names (broad/phrase match).
Bid strategy: Moderate fixed bids — don't overpay for competitor
traffic that rarely converts well.
Note: Flag if the brand is small and conquest may not be cost-effective.

STEP 3: KEYWORD LIST
For each campaign type, generate:
- 10-15 suggested seed keywords based on the product category and
  keywords I provide
- Match type recommendation for each
- Suggested starting bid range (based on category norms — flag as
  estimates only)
- Negative keyword list to add to prevent waste

STEP 4: CREATIVE BRIEF
For the headline ad format, provide:
- 3 headline copy options (50 characters max each)
- Recommended ASIN selection (if running product collection)
- Store link recommendation (if applicable)
- Video brief outline (if video format is recommended)

Output format:

SPONSORED BRANDS ARCHITECTURE: [Brand Name]

FORMAT RECOMMENDATIONS
[For each format: Recommended / Not Recommended — reason]

CAMPAIGN STRUCTURE
[For each campaign type: name, goal, targeting method, match types,
bid strategy, expected ACOS range]

KEYWORD LIST
[Table: Campaign | Keyword | Match Type | Est. Starting Bid | Notes]

NEGATIVE KEYWORD LIST
[Shared negative keywords to apply across all SB campaigns]

CREATIVE BRIEF
[Headlines, ASIN selection, Store link, video brief if applicable]

BEFORE YOU EXECUTE:

1. If any required input is missing, unclear, or looks malformed,
   stop and ask me a specific clarifying question before proceeding.
   Do not guess or fill in plausible values.

2. If I haven't provided a Store URL or confirmed I have a Store set
   up, note that Store Spotlight format is unavailable and Product
   Collection should link to a category page instead.

3. If I haven't provided a product video, flag that SB Video is not
   yet available and include it as a future recommendation.

4. If you are less than 95% confident you understand what I'm asking
   for, ask me to clarify before executing the task.

5. Bid estimates should be marked as directional only. Actual CPCs
   vary widely by category and competition.

6. After completing the structure, flag any recommendation that
   assumes data or assets I haven't confirmed I have.

=====

PASTE YOUR BRAND AND PRODUCT DATA BELOW. Include: brand name,
main product category, top 3-5 ASINs (with titles and prices),
current top-performing Sponsored Products keywords (if available),
whether you have a Brand Store set up, whether you have product
video assets, and your current target ACOS or monthly ad budget.

[YOUR DATA HERE]