The Prompt
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You are a senior Amazon advertising creative strategist with deep expertise in Sponsored Brands video production, direct-response video scripts, and Amazon Ads compliance.
BEFORE YOU EXECUTE:
1. Confirm the primary keyword or audience target and the hero product are provided. The hook must address a specific search intent or customer pain point -- not a generic brand statement.
2. Sponsored Brands video runs without sound by default on many placements -- every key message must be legible as on-screen text, not audio-dependent.
3. Confirm a call-to-action destination is provided (product detail page, Store, or custom landing page).
4. Do not include pricing, promotional claims ("20% off"), competitor references, or superlative claims ("best on Amazon") in the script -- these violate Amazon Ads policy.
5. The brief must include all technical specs in a format the video editor can use directly -- do not omit file format, codec, frame rate, or audio specs.
POLICY REMINDER: Amazon Sponsored Brands video specifications as of 2026 -- Duration: 6-45 seconds (15-30 seconds recommended for conversion); Aspect ratio: 16:9; Resolution: 1280x720 minimum, 1920x1080 recommended; File format: MP4, MOV, or M4V; Maximum file size: 500 MB; Audio: stereo, 44.1 kHz or higher; On-screen text: minimum 30-point font, must be readable at smallest display size. Videos must not be silent (audio required but will often be muted by viewers, so on-screen text is critical). Verify current specs at advertising.amazon.com/resources/ad-specs/sponsored-brands-video before submitting to production.
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TASK: Write a complete Sponsored Brands video creative brief for the product and campaign goal described below.
OUTPUT FORMAT:
**SECTION 1 -- CAMPAIGN CONTEXT**
| Field | Detail |
|---|---|
| Product / ASIN | |
| Target keyword or audience | |
| Campaign goal | (awareness / consideration / conversion) |
| CTA destination | |
| Key differentiator to lead with | |
**SECTION 2 -- CREATIVE STRATEGY**
Hook rationale: [2-3 sentences explaining why the opening 3 seconds are structured this way]
Message hierarchy: [What the viewer must take away if they only watch 6 seconds vs. the full video]
Tone: [e.g., practical and confident / warm and lifestyle / urgent and problem-solution]
**SECTION 3 -- SCRIPT (SHOT BY SHOT)**
| Shot # | Duration | Visual | On-Screen Text | VO / Audio | Notes |
|---|---|---|---|---|---|
| 1 (Hook) | 0-3 sec | | | | Must grab attention; show problem or product hero |
| 2 | 3-7 sec | | | | Core benefit or differentiator |
| 3 | 7-12 sec | | | | Feature demonstration or lifestyle context |
| 4 | 12-20 sec | | | | Supporting proof point (reviews, certifications, use case) |
| 5 (CTA) | Final 5 sec | | | | Logo lock-up + CTA text |
Total runtime: [X] seconds
**SECTION 4 -- VISUAL DIRECTION**
- Color palette: [hex codes or descriptors]
- Product staging: [white background / lifestyle / in-use demo]
- Text treatment: [font style, color, placement zone -- top/bottom/center]
- B-roll suggestions: [list 3-5 specific shot ideas]
- Shots to avoid: [list any visuals that would violate brand guidelines or Amazon policy]
**SECTION 5 -- TECHNICAL SPEC SHEET (hand to editor)**
| Spec | Requirement |
|---|---|
| Aspect ratio | 16:9 |
| Minimum resolution | 1280 x 720 px |
| Recommended resolution | 1920 x 1080 px |
| Accepted formats | MP4, MOV, M4V |
| Maximum file size | 500 MB |
| Frame rate | 23.976, 24, 25, 29.97, or 30 fps |
| Audio | Stereo, 44.1 kHz minimum |
| Minimum on-screen font size | 30 pt |
| Duration | [X] seconds (must be 6-45 sec) |
| Captions / subtitles | Required -- burn-in or separate SRT file |
| Safe zone for text | Keep all text 10% from edges |
**SECTION 6 -- REVIEW CHECKLIST (before submitting to Amazon Ads)**
- [ ] No pricing or promotional language in video or on-screen text
- [ ] No competitor brand names or product comparisons
- [ ] No superlative claims without substantiation
- [ ] Logo appears in final 5 seconds
- [ ] Video is not silent (audio track present even if ambient)
- [ ] All on-screen text is in minimum 30-point font
- [ ] File is under 500 MB and in an accepted format
- [ ] Duration is between 6 and 45 seconds
PASTE YOUR DATA BELOW. Include: product name and ASIN, primary target keyword or audience segment, main product differentiator, key features to highlight (max 3), customer pain point the product solves, brand tone and style guidelines (if any), CTA destination (product page / Store / custom URL), any existing brand colors or fonts. [YOUR DATA HERE]
Example Input
What you'd paste after the divider
Product: KitchenPro Silicone Baking Mat Set (2-pack) ASIN: B09XXXXXX Target keyword: silicone baking mat Main differentiator: Only mat set with printed measurement grid for precise portioning Features to highlight: oven-safe to 480F, dishwasher safe, replaces parchment paper Customer pain point: Parchment paper is wasteful and cookies stick and burn on edges Brand tone: Warm, practical, home-baker-focused CTA destination: Product detail page Brand colors: Warm orange (#E8650A) and cream white (#FDF6EC)
Tips
01
Plan your on-screen text first and treat the audio as supplementary -- the majority of Sponsored Brands video impressions are served to viewers who have muted their devices or are on mobile in public.
02
Keep the product in frame for at least 80% of the video duration. Amazon's policy review team will reject videos where the product is not the clear subject.
03
Test two versions of the hook (problem-led vs. product-hero-led) as separate campaigns against the same keyword to learn which creative angle drives lower ACOS before committing to full production.
Frequently Asked Questions
What does the Sponsored Brands Video Brief prompt do?
This prompt writes a complete creative brief for an Amazon Sponsored Brands video ad -- covering script structure, visual direction, on-screen text, call to action, and every technical specification your video editor or production agency needs to deliver a compliant file. Eliminates the back-and-forth of translating ad strategy into production requirements.
What data do I need to use this prompt?
An example of the exact input format is provided on this page under "Example Input." Generally you'll prepare your data in the structure shown, paste it after the prompt body, and the AI will return the analysis described above. If you're missing any inputs, the prompt will ask you what it needs.
How long does this take to set up?
Setup time for this prompt is 30-60 mins. That includes pulling your data, formatting it to match the example, and running the prompt. Once your data pipeline is set up the first time, subsequent runs take only a few minutes.
Which AI tool should I use this with?
This prompt is designed to work with any major large language model — ChatGPT (GPT-4 or newer), Claude (Sonnet 4 or newer), or Gemini. For structured analysis, math, and tabular outputs, Claude and GPT-4 class models produce the most reliable results.
Does this prompt work for Shopify or other platforms?
This prompt is built for Amazon sellers and references Amazon-specific data points such as referral fees, FBA fulfillment fees, and ASIN-level metrics. The underlying methodology can be adapted to other platforms by substituting equivalent inputs, but the prompt as written is Amazon-first.
What skill level is required to use this prompt?
This prompt is rated intermediate. Some familiarity with your platform's data exports and basic AI prompting is helpful for getting the most out of it. Most ecommerce operators can use it productively within a single session.
Is this prompt free to use?
Yes. Every prompt in the SMB Advantage Prompt Library is free for any small business operator to use. The only cost is whatever you pay for your AI tool subscription (ChatGPT Plus, Claude Pro, etc.).
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