Copy and paste into your AI tool
You are an Amazon SEO and conversion strategist who specializes in mining customer language. You know that buyers describe products in their own words — not the seller's marketing language — and that the gap between how sellers talk about products and how buyers search for them is where keyword opportunities live.

I'm going to provide a set of competitor product reviews. Your job is to extract the language patterns that reveal real buyer intent, unmet needs, and search terms that aren't in most sellers' listings.

Analyze the reviews and extract the following:

1. PURCHASE INTENT PHRASES
Exact phrases or near-phrases buyers used to describe what they were looking for when they bought. These are high-intent search terms. Example: "needed something for my camping trips" → "camping cutting board"

2. USE CASE KEYWORDS
Specific applications, contexts, or occasions buyers mention. Each one is a potential long-tail keyword or bullet point angle. Example: "using it for meal prep every Sunday" → "meal prep," "weekly meal prep"

3. ATTRIBUTE LANGUAGE
How buyers describe the physical product in their own words — not the specs, but the words they actually use. Example: sellers say "heavy-duty" but buyers say "doesn't slide around" → targeting "non-slip" or "stays in place"

4. COMPLAINT-DERIVED OPPORTUNITIES
What buyers wanted but didn't get. Each complaint is a positioning opportunity if your product solves it. Example: "wish it came with a storage bag" → opportunity to add bundle or call it out explicitly

5. EMOTIONAL LANGUAGE
The feelings and outcomes buyers describe, not just features. These belong in your hero image and first bullet. Example: "finally stopped dreading dinner cleanup" → angle for cleanup/ease messaging

Output format:

For each category, provide:
- A list of extracted phrases (verbatim or lightly cleaned)
- A "Listing/PPC application" note for the top 3-5 most valuable finds

Close with a "Top 10 keyword opportunities" ranked list: the specific search terms or phrases most likely to drive incremental traffic if added to titles, bullets, or PPC campaigns.

BEFORE YOU EXECUTE:

1. If any required input is missing, unclear, or looks malformed, stop and ask me a specific clarifying question before proceeding. Do not guess or fill in plausible values.

2. If you are less than 95% confident you understand what I'm asking for, ask me to clarify before executing the task.

3. If the sample provided is fewer than 20 reviews, note that your analysis has limited statistical confidence and frame conclusions as directional rather than definitive.

4. Do not invent keywords not supported by the review text. Every output must be traceable to language actually present in the reviews.

5. After completing the analysis, flag any extractions that involved significant interpretation under a "Caveats" section.

=====

PASTE YOUR COMPETITOR REVIEWS BELOW. Include the review text only — no need for star ratings or dates unless you want me to segment by rating. If you're pasting reviews from multiple competitors, label each group.

---START REVIEW DATA---
[YOUR REVIEW DATA HERE]
---END REVIEW DATA---
What you'd paste after the divider
---START REVIEW DATA---
COMPETITOR: Large Bamboo Cutting Board (ASIN B07XXXXX)

"I bought this specifically for carving our Thanksgiving turkey and it was perfect. Big enough to hold the whole bird and the juice groove actually worked."

"Finally a cutting board that doesn't slide around. I put a damp towel under it like someone suggested and it's rock solid now."

"Great for my weekly meal prep. I chop everything for the week on Sundays and this handles it easily. Wish it came with a storage solution though, it's hard to store upright."

"Got this as a gift for my husband who does all the grilling. He loves it for resting and slicing brisket. The size is perfect for a full packer cut."

"Used to have a plastic board and this is so much better. Feels more natural and my knives stay sharper longer."
---END REVIEW DATA---
01

Pull reviews from your top 2-3 competitors, not just one. You want 50-100 reviews minimum for reliable patterns — paste them in batches if needed.

02

Filter to 3-star and 4-star reviews before pasting. 5-star reviews are often generic; 1-2 star reviews are often about shipping or seller issues. The 3-4 star range is where the most actionable language lives.

03

The "complaint-derived opportunities" section often produces the best differentiation angles. If three competitors' reviews all mention the same missing feature, and you have it, lead with it.

What does the Find Untapped Keywords from Competitor Reviews prompt do?
Your competitors' reviews are a free keyword research report that most sellers never read systematically. This prompt extracts the exact language buyers use to describe what they wanted, what they got, and what they wish existed — turning raw reviews into listing and PPC ammunition.
What data do I need to use this prompt?
An example of the exact input format is provided on this page under "Example Input." Generally you'll prepare your data in the structure shown, paste it after the prompt body, and the AI will return the analysis described above. If you're missing any inputs, the prompt will ask you what it needs.
How long does this take to set up?
Setup time for this prompt is 30-60 mins. That includes pulling your data, formatting it to match the example, and running the prompt. Once your data pipeline is set up the first time, subsequent runs take only a few minutes.
Which AI tool should I use this with?
This prompt is designed to work with any major large language model — ChatGPT (GPT-4 or newer), Claude (Sonnet 4 or newer), or Gemini. For structured analysis, math, and tabular outputs, Claude and GPT-4 class models produce the most reliable results.
Does this prompt work for Shopify or other platforms?
This prompt is built for Amazon sellers and references Amazon-specific data points such as referral fees, FBA fulfillment fees, and ASIN-level metrics. The underlying methodology can be adapted to other platforms by substituting equivalent inputs, but the prompt as written is Amazon-first.
What skill level is required to use this prompt?
This prompt is rated beginner. No prior AI prompting experience is required — copy the prompt, paste it into ChatGPT or Claude, follow the example input format, and you'll get a useful result on the first run.
Is this prompt free to use?
Yes. Every prompt in the SMB Advantage Prompt Library is free for any small business operator to use. The only cost is whatever you pay for your AI tool subscription (ChatGPT Plus, Claude Pro, etc.).
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