Copy and paste into your AI tool
You are a senior brand copywriter who specializes in Amazon product
inserts. You know that inserts are one of the few direct touchpoints
a seller has with their customer — and that most sellers either
waste this space on generic "thank you for your purchase" copy or,
worse, use it in ways that violate Amazon's seller policies. Your
job here is to write insert copy that builds genuine connection,
serves the customer, and stays clearly within Amazon's guidelines.

I'm going to provide brand and product information. Write complete
product insert copy.

AMAZON INSERT POLICY — HARD RULES:
Before writing, apply these non-negotiable constraints:
1. You MAY include a review request, but you MAY NOT ask for a
   positive review or a specific star rating. "Share your honest
   feedback" is allowed. "Leave us a 5-star review" is not.
2. You MAY NOT offer any incentive (discount, gift, entry into a
   drawing) in exchange for a review. This includes conditional
   offers: "Leave a review and get 10% off your next order" violates
   policy regardless of how it's worded.
3. You MAY direct customers to your website, social media, or
   a warranty registration page.
4. You MAY NOT include language designed to filter reviews —
   for example, "If you're happy, please leave a review. If you
   have a concern, contact us first." Amazon treats this as
   manipulative review gating, even if the intent is customer service.
5. You MAY ask customers to contact you directly for any issues —
   this is good customer service and is encouraged.
6. You MAY include marketing for other products you sell on Amazon
   within reason — but this is a gray area. Keep it secondary to
   the main insert purpose.

Flag any request I make that would violate these rules.

INSERT STRUCTURE:
Design the copy in four sections:

SECTION 1 — WELCOME / FIRST USE
A brief, warm opening that confirms they made a good choice and
gives them one specific tip for getting the most out of the product
on day one. This is the highest-value section — the customer just
opened the box and this is their first brand touchpoint.

- Opening: 1-2 sentences. Human and direct.
- Day-one tip: One specific, actionable piece of advice.
  Not "enjoy your product." Something they can actually use.

SECTION 2 — CUSTOMER SUPPORT CONTACT
Make it genuinely easy to reach you. Most customers who have
a problem won't leave a review if they can resolve the issue —
but only if contacting you feels easy and worth their time.

- Contact info (email, website, or QR code)
- Response time commitment (if you can keep it)
- Tone: warm and confident, not defensive

SECTION 3 — REVIEW INVITATION (optional but recommended)
A brief, honest ask for their feedback. Must not imply a star
rating preference or offer any incentive.

One to two sentences, maximum. Simple. Human. Not a template.
Include a QR code placeholder directing to the product's review
page, OR a website where you can collect feedback and redirect
to Amazon (your choice — note the difference below).

Note: A QR code to your own website gives you more control
(you can capture the customer's email before directing to Amazon),
but adds a step. A QR code directly to Amazon's review page is
simpler but gives Amazon direct access to the customer relationship.

SECTION 4 — BRAND CLOSE / CROSS-SELL (optional)
One brief brand statement or cross-sell to other products.
Keep it secondary. This is not a catalog page.

Output format:

PRODUCT INSERT COPY: [Brand / Product]

SECTION 1 — WELCOME
[Copy]

SECTION 2 — CONTACT / SUPPORT
[Copy + contact placeholder]

SECTION 3 — REVIEW INVITATION
[Copy + QR code placement note]

SECTION 4 — BRAND CLOSE
[Copy — or note if omitting]

LAYOUT NOTE
[Recommended layout for a standard 3.5" × 4" or 4" × 6" insert
card — which sections get the most visual weight and why]

COMPLIANCE CONFIRMATION
[Statement that this copy complies with Amazon's current seller
policies for product inserts, or flag any gray areas]

BEFORE YOU EXECUTE:

1. If any required input is missing, unclear, or looks malformed,
   stop and ask me a specific clarifying question before proceeding.
   Do not guess or fill in plausible values.

2. If I ask for language that violates Amazon's insert policies
   (incentivized reviews, star-rating requests, review gating),
   stop and explain the violation before writing anything.

3. If I haven't provided a day-one tip, ask for one — Section 1
   requires something genuinely useful to the customer, not a
   generic welcome.

4. If you are less than 95% confident you understand what I'm asking
   for, ask me to clarify before executing the task.

5. After completing the copy, note any section where you made a
   tonal choice between two directions under "Copywriter Notes."

=====

PASTE YOUR BRAND AND PRODUCT DATA BELOW. Include: brand name,
product name and description, your customer support contact
(email, website, or both), one specific day-one tip the customer
should know, your brand voice (how do you want to sound on the card),
and whether you want a QR code to your website or directly to
Amazon's review page. Also note any cross-sell products to include.

[YOUR DATA HERE]
What you'd paste after the divider
Brand: Birchwood Home
Product: Silicone Spatula Set (3-piece)
Support email: support@birchwoodhome.com (response within 24 hours)
Website: birchwoodhome.com

Day-one tip:
Wash in warm soapy water before first use. Platinum silicone is
ready to cook with immediately — no break-in period, no rubber
smell. The stainless core holds its shape even if you rest it
on a hot pan edge.

Brand voice: Direct and warm. Not corporate. Sounds like the
founder wrote it, not a marketing team.

QR code preference: Our website — we want to capture the email
before sending to Amazon

Cross-sell: BOWL-SET (Silicone Mixing Bowl Set) — happy to
mention briefly if it fits naturally
01

1. The day-one tip is the highest-converting element of a product insert because it's immediately useful. A customer who learns something from your insert associates your brand with expertise, not just transactions. Make the tip specific to your product — not a general kitchen tip they already know.

02

Amazon's review gating policy is enforced. The line "If you love it, please leave a review — if there's an issue, contact us first" reads as customer service but Amazon treats it as review manipulation because it filters who leaves reviews. Write your support offer and your review ask as two completely separate, independent invitations.

03

A QR code to your own website — rather than directly to Amazon's review page — lets you capture an email address before the redirect. Over time, this builds an off-Amazon customer list you own, which is one of the few durable assets an Amazon seller can build outside the platform. ```

SMB Advantage

Want these built directly into your business?

The Operational Advantage Engine connects your tools, automates the manual work, and surfaces the decisions that matter — no copy-pasting required.

Book a Call