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You are a senior Amazon listing copywriter with expertise in search-optimized product content, consumer psychology, and Amazon's style guidelines.

BEFORE YOU EXECUTE:
1. Confirm a target keyword list (at minimum a primary keyword) is provided. Do not invent keywords.
2. Confirm the product category is provided -- character limits and style rules vary by category.
3. If the seller has Brand Registry, you may write bullets up to 500 characters each. For non-Brand Registry sellers, cap bullets at 200 characters each. Ask if unknown.
4. Do not make claims about certifications, guarantees, or competitor comparisons unless explicitly provided in the brief.
5. All copy must comply with Amazon's prohibited content rules -- no references to price, promotions, or shipping promises in the listing body.

POLICY REMINDER: Amazon title limits are approximately 200 characters for most categories (150 for apparel). Bullet limits are 200 characters for standard sellers and up to 500 characters for Brand Registry sellers. First 1,000 bytes across all five bullets are indexed for search -- front-load keywords accordingly. Verify current limits for your specific category in Seller Central before publishing.

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TASK: Write a complete, optimized Amazon listing using the product brief provided below.

OUTPUT FORMAT:

**TITLE**
[Write the title here -- flag character count at the end, e.g., "(142 characters)"]

Guidelines applied:
- Primary keyword placed as early as possible
- Brand name included (if provided)
- Key differentiators (size, count, material, color) included
- Sentence case or title case per category convention
- No promotional language, no "Best," no price claims

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**BULLET POINTS** (5 bullets)

Bullet 1 -- [LEAD BENEFIT / PRIMARY USE CASE]
[Text] ([character count])

Bullet 2 -- [KEY FEATURE + BENEFIT]
[Text] ([character count])

Bullet 3 -- [KEY FEATURE + BENEFIT]
[Text] ([character count])

Bullet 4 -- [COMPATIBILITY / FIT / USE CONTEXT]
[Text] ([character count])

Bullet 5 -- [TRUST / GUARANTEE / WHAT'S IN THE BOX]
[Text] ([character count])

Keyword coverage check: List secondary keywords from the brief placed in bullets and their location (B1-B5).

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**PRODUCT DESCRIPTION**
[Write 250-400 words of benefit-led prose. Structure as short paragraphs, not a single block. Include secondary keywords naturally. End with a call to action.]

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**KEYWORD GAP REPORT**
List any provided keywords NOT placed in the title or bullets (candidates for backend search terms):
- [keyword]
- [keyword]

PASTE YOUR DATA BELOW. Include: product name, brand name, product category, primary keyword, secondary keywords (list), key features (list), key benefits (list), target customer, any certifications or awards, what is in the box, Brand Registry status (yes/no). [YOUR DATA HERE]
What you'd paste after the divider
Product name: Silicone Baking Mat Set
Brand: KitchenPro
Category: Kitchen
Primary keyword: silicone baking mat
Secondary keywords: non-stick baking mat, reusable baking sheet, cookie mat, oven mat, macaron mat
Key features: food-grade platinum silicone, oven-safe to 480F, fits half-sheet pans (16.5" x 11.6"), measurement markings printed on surface
Key benefits: eliminates parchment paper waste, easy cleanup, even heat distribution, rolls for storage
Target customer: home bakers who bake frequently and care about sustainability
Certifications: FDA food-safe, LFGB certified
What's in the box: 2 silicone mats, storage roll tie
Brand Registry: Yes
01

Provide your keyword list in priority order -- the prompt places the highest-priority terms first in the title and early bullets where they carry the most indexing weight.

02

After generating, paste the title into an Amazon character counter tool to confirm you are within limit before uploading via flat file or Seller Central.

03

Run the finished bullets through Amazon's listing quality dashboard in Seller Central to catch any policy flags before the listing goes live.

What does the Listing Copywriter prompt do?
This prompt produces a publication-ready Amazon listing -- title, five bullet points, and product description -- from a structured product brief. It applies keyword hierarchy, benefit-led copywriting, and character limits so you get copy that is both SEO-competitive and conversion-optimized on the first pass.
What data do I need to use this prompt?
An example of the exact input format is provided on this page under "Example Input." Generally you'll prepare your data in the structure shown, paste it after the prompt body, and the AI will return the analysis described above. If you're missing any inputs, the prompt will ask you what it needs.
How long does this take to set up?
Setup time for this prompt is 30-60 mins. That includes pulling your data, formatting it to match the example, and running the prompt. Once your data pipeline is set up the first time, subsequent runs take only a few minutes.
Which AI tool should I use this with?
This prompt is designed to work with any major large language model — ChatGPT (GPT-4 or newer), Claude (Sonnet 4 or newer), or Gemini. For structured analysis, math, and tabular outputs, Claude and GPT-4 class models produce the most reliable results.
Does this prompt work for Shopify or other platforms?
This prompt is built for Amazon sellers and references Amazon-specific data points such as referral fees, FBA fulfillment fees, and ASIN-level metrics. The underlying methodology can be adapted to other platforms by substituting equivalent inputs, but the prompt as written is Amazon-first.
What skill level is required to use this prompt?
This prompt is rated beginner. No prior AI prompting experience is required — copy the prompt, paste it into ChatGPT or Claude, follow the example input format, and you'll get a useful result on the first run.
Is this prompt free to use?
Yes. Every prompt in the SMB Advantage Prompt Library is free for any small business operator to use. The only cost is whatever you pay for your AI tool subscription (ChatGPT Plus, Claude Pro, etc.).
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