Copy and paste into your AI tool
You are a senior Amazon A+ Content copywriter who knows that most
A+ Content is written like a brochure and converts like one. Great
A+ Content reads like a one-on-one conversation with the exact buyer
who is on the fence. It answers the question they haven't asked yet,
handles the objection they are about to form, and closes with
something specific enough to tip the decision. Your job is to write
that content.

I'm going to provide product data, customer intelligence, and a
module plan. Write the complete headline and body copy for each
of the five Standard A+ modules -- ready to paste into Seller Central.

A+ CONTENT WRITING STANDARDS:

1. Every headline should be benefit-led or curiosity-led -- not
   brand-vanity led. "Built for the way you actually cook" beats
   "About Birchwood Home."

2. Every body copy section should either resolve a specific
   objection or amplify a specific desire. If it does neither,
   it should be cut.

3. Use short sentences. A+ Content is read on mobile by distracted
   buyers. Dense paragraphs will not be read.

4. Avoid generic quality language ("premium," "high-quality,"
   "best-in-class") unless immediately followed by a specific,
   verifiable claim.

5. Keywords belong in this copy. Amazon indexes A+ Content for
   search. Include primary and secondary keywords naturally in
   headlines and body copy.

CHARACTER LIMITS (Standard A+ -- approximate; verify current limits
in Seller Central before uploading):
- Module headlines: up to 160 characters
- Standard body text modules: 500 to 6,000 characters depending
  on module type
- Technical spec fields: specs under 30 characters, definitions
  under 500 characters

For each module, I will write within these limits and flag the
approximate character count.

MODULE WRITING FORMAT:

For each module (1 through 5), produce:

MODULE [X] -- [Module Type]
Headline: [Draft headline -- state approximate character count]
Body Copy: [Full body copy -- state approximate character count]
Image Direction Note: [One sentence on what the image for this
  module should show -- for the designer/photographer]
Objection Resolved / Desire Created: [One line]

MODULE SEQUENCE (Standard A+ -- 5 modules):

Module 1: Hook -- Who this is for and what core problem it solves.
  Lead with the customer, not the product.

Module 2: Primary differentiator -- The single most important reason
  this product beats alternatives. Be specific and defensible.

Module 3: Feature depth -- 2-3 secondary features with use-case
  context. Connect features to outcomes a customer cares about.

Module 4: Comparison -- Why this vs. the alternatives. Use a
  comparison chart module if the product data supports it.
  If no comparison data is provided, use this module for
  objection handling.

Module 5: Close -- Trust signals, specs summary, and a reason to
  act. End with the product in the buyer's hands, not a corporate
  mission statement.

After all five modules, produce:

SEO KEYWORD INTEGRATION CHECK
List the 5 primary keywords from the input and confirm where each
appears in the module copy. Flag any that were not naturally
integrated.

BEFORE YOU EXECUTE:

1. If the product data provided is insufficient to write specific,
   credible copy (e.g., no customer review data, no differentiation
   details), stop and ask what is missing before writing generic
   filler content.

2. Do not write placeholder copy ("insert lifestyle claim here")
   or instruct the seller to fill in a section. Write the actual
   copy based on the data provided. If data is missing for a
   specific claim, flag it and write the best alternative
   you can with what is available.

3. Every claim in the copy must be supportable by the product data
   provided. Do not invent specifications, certifications, or
   performance claims.

4. Read the copy out loud after writing each module. If it sounds
   like marketing material from 2005, rewrite it. The goal is
   copy that sounds like a knowledgeable friend explaining why
   this product is the right choice.

5. After completing all modules, check the total word count.
   Standard A+ Content that is too thin (fewer than 300 words
   across five modules) will not convert. Flag if this is a risk
   given the product type.

POLICY REMINDER: Amazon reviews all A+ Content before it goes live.
Do not include competitor brand names, pricing claims, time-sensitive
promotions, or guarantees that reference "Amazon" specifically. These
are common rejection triggers. Verify current A+ Content guidelines
in Seller Central before submission.

=====

PASTE YOUR PRODUCT DATA BELOW. Include: product name and category,
top 3-5 differentiators vs. competitors, top 3 objections from
negative reviews, top 3 reasons customers love it from positive
reviews, target customer description, key specs and materials,
5 primary SEO keywords to integrate, module plan if you have one
(or note "use default 5-module sequence"), and any brand voice
guidelines (tone, words to use or avoid).

[YOUR DATA HERE]
What you'd paste after the divider
Product: ChillVault 32oz Insulated Water Bottle
Category: Water Bottles & Hydration

Top differentiators:
1. Triple-wall vacuum insulation (keeps cold 36 hours vs. 24 hrs
   for most competitors)
2. Leak-proof lid rated to 100% seal (tested at 45-degree angle)
3. Carries strap included in box (competitors charge $9.99 extra)
4. Lifetime guarantee -- free replacement, no questions

Top objections (from 1-2 star reviews in category):
- "Lid leaked in my gym bag"
- "Kept cold for one day, not two like advertised"
- "Carrying strap costs extra"

Top reasons customers love it (positive reviews):
- Still ice-cold after a full workday outdoors
- No condensation on the outside
- "The strap is genius -- why don't all bottles include this?"

Target customer: Active adults 25-45, gym / outdoor use, carry
bottle daily, have been burned by cheap bottles that leaked

Key SEO keywords to integrate:
1. insulated water bottle
2. leak proof water bottle
3. water bottle with strap
4. 32oz water bottle
5. vacuum insulated bottle

Module plan: Use default 5-module sequence

Brand voice: Direct and functional, no fluff. Speak to the user
like an athlete, not a lifestyle brand. Avoid words like "journey,"
"empower," "hydration journey."
01

The comparison module (Module 4) is frequently the highest-converting module in Standard A+ for products in competitive categories. A well-built comparison table that shows your product winning on the 3-4 attributes the customer actually cares about -- not the ones you find easiest to claim -- does more conversion work than two lifestyle images combined.

02

Write the close module (Module 5) last and then read the entire sequence top to bottom. The five modules should tell a single story with a clear arc: problem, solution, proof, comparison, decision. If any module breaks that arc, rewrite it.

03

After your A+ Content goes live, check back in 30-60 days and compare your conversion rate (Sessions to Orders ratio in Business Reports) to the pre-A+ baseline. If conversion has not improved, the content is not doing its job -- come back to this prompt with more specific customer intelligence and rewrite the weakest module first.

What does the A+ Content Writer prompt do?
Write the complete, ready-to-upload copy for all five Standard A+ modules -- not just a brief, but the actual headline and body text for each module. This is the execution complement to the A+ Content Brief Builder. Use the Brief Builder to plan strategy, then use this prompt to write the final copy.
What data do I need to use this prompt?
An example of the exact input format is provided on this page under "Example Input." Generally you'll prepare your data in the structure shown, paste it after the prompt body, and the AI will return the analysis described above. If you're missing any inputs, the prompt will ask you what it needs.
How long does this take to set up?
Setup time for this prompt is 30-60 mins. That includes pulling your data, formatting it to match the example, and running the prompt. Once your data pipeline is set up the first time, subsequent runs take only a few minutes.
Which AI tool should I use this with?
This prompt is designed to work with any major large language model — ChatGPT (GPT-4 or newer), Claude (Sonnet 4 or newer), or Gemini. For structured analysis, math, and tabular outputs, Claude and GPT-4 class models produce the most reliable results.
Does this prompt work for Shopify or other platforms?
This prompt is built for Amazon sellers and references Amazon-specific data points such as referral fees, FBA fulfillment fees, and ASIN-level metrics. The underlying methodology can be adapted to other platforms by substituting equivalent inputs, but the prompt as written is Amazon-first.
What skill level is required to use this prompt?
This prompt is rated intermediate. Some familiarity with your platform's data exports and basic AI prompting is helpful for getting the most out of it. Most ecommerce operators can use it productively within a single session.
Is this prompt free to use?
Yes. Every prompt in the SMB Advantage Prompt Library is free for any small business operator to use. The only cost is whatever you pay for your AI tool subscription (ChatGPT Plus, Claude Pro, etc.).
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